CHAPTER 3:
BUILDING AUTHORITY IN A SMALL MARKET
Cyprus is not a large market, but that is what makes it powerful. In small communities, people
hear things quickly. If someone trusts you, they'll tell their friends. If Google trusts your site, it
will tell thousands of searchers.
This chapter is all about credibility. Google doesn't rank based on keywords alone, it ranks based
on who it trusts. And in Cyprus, building that digital trust means using your local influence.
Let's talk about how to get that authority.
Smart Backlink Strategies for Cyprus
Partnering with Local Blogs and News Sources
One of the most neglected SEO tactics for businesses based in Cyprus is local backlinks. They
are links from authoritative Cypriot websites, blogs, directories, news outlets, even school or
church websites. Google looks at those links and says, "This business is integrated into the local
ecosystem."
Here is how to do it:
● Local Blogs: Reach out to lifestyle or niche bloggers in Cyprus. Offer value, like a free
service, discount, or an interview. In exchange, they might write about your business and
link to you.
● News Outlets: If you’re launching a new product, supporting a community event, or
hitting a business milestone, send a press release to platforms like Cyprus Mail,
In-Cyprus, or Love Cyprus.
● Local Directories: Get yourself listed on Cypriot business directories like Cyprus Net or
Cyprus.com. These tend to have high domain authority and offer good quality local SEO
juice.