THE MOLECULE OF MORE
suggested that the DNA alteration makes drinkers consume
alcohol in spite of unpleasant consequences.
Alcoholics can still overcome their addiction, but impair-
ing control dopamine’s ability to oppose desire dopamine’s
impulses makes things difficult. Not only does alcohol cre-
ate a perpetual desire; it also undermines the future-focus
needed to stay on the road to recovery. The good news is
we now know this weapon exists, and if we can find a way to
reverse the DNA changes, we can neutralize it.
TWELVE-STEP FACILITATION THERAPY:
H&N VERSUS DESIRE DOPAMINE
Alcoholics Anonymous (AA) is the most successful self-help fellowship
in the world, but it’s not for everyone. It requires people to accept the
label of alcoholic, which many don’t like. It’s based on belief in a higher
power, which some people don’t have. And it requires sharing personal
stories in a group setting, which makes some people uncomfortable. But
those who fit in well can benefit from access to a valuable resource.
Overcoming addiction is a long-term battle, sometimes even life-
long. With that in mind, AA has some important advantages over
drug treatment programs. AA has no limitations on how long a per-
son can participate. AA is free and available all over the world, and
in metropolitan areas there are groups all over the city that meet day
and night.
AA is a fellowship rather than a treatment. A person gets better
through relationships with other members of the group and their
relationship with a higher power. The social part of our brain makes
connections with other people using H&N neurotransmitters. There
are few things in this world as powerful as relationships. According to
Alexa, an internet analytic company, Facebook is the second most vis-
ited site on the web. (Google is number one, and Pornhub, the most