A History Shared and Divided. East and West Germany Since the 1970s
308 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG the existing parallel consumer regimes based on fi xed-priced goods and luxury items ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 309 As early as the 1990s, however, products that had been bought in the GDR regained pop ...
310 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG attention to personal transportation. As a result, production levels were low, and t ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 311 indicators” such as motor performance in PS and fuel effi ciency in liter per 100 km ...
312 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG life after World War II, calling for the return of elegance. In the 1960s, it was do ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 313 many diff erent consumer societies whose inner dynamics and various shades of diff er ...
314 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG a childless married couple, and a married couple with an adopted child. Likewise, th ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 315 Furthermore, the trends indicated by these statistics were not just a Ger- man phenom ...
316 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG observations and interpretations made by contemporaries in the 1970s and 1980s have ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 317 The Transformation of Family Ideals and Policy A key shift in attitudes took place in ...
318 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG to denote not only so-called familial lifestyles (traditional nuclear family, single ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 319 the family took on a new plurality in West Germany, political discourse in East Germa ...
320 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG law on illegitimate children, for instance, granted children born outside of wedlock ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 321 ing a sense of collectivity. At a political level, the overarching aim was to foster ...
322 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG East Germany. During the 1970s, political measures focused on decreas- ing the quota ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 323 was a return to a traditional division of roles with the birth of the fi rst child.^1 ...
324 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG women in particular tended to favor this kind of partnership as opposed to a traditi ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 325 has also taken place in other European countries since the 1980s. In neighboring coun ...
326 CHRISTOPHER NEUMAIER AND ANDREAS LUDWIG consumerism” of the 1950s and 1960s to the “unity of economic and so- cial policy” l ...
THE INDIVIDUALIZATION OF EVERYDAY LIFE 327 1990s. In terms of consumption, however, the lines of development have to be drawn di ...
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