HARPER’S BAZAAR JULY 2018 6363
Clockwise from top:
Images from the
Paula’s Ibiza
campaign shot by
Gray Sorrenti. Tote
bag, $3,290; bag,
$4,450; platform
sandals; $1,250; mini
bag, $2,150; charm,
$250, Loewe
et’s go back to 1972, a time
of free love, boho-chic style
and when a man called
Armin Heinemann came to
Ibiza to escape the burden of
a messy divorce in Germany.
In this sexy, hedonistic island in the Mediterranean, he founded
a boutique called Paula’s Ibiza, which became a haven for
bohemian artists, jet-setters and the fashion cognoscenti.
Paula’s cult status grew and grew—not only for its eclectic
fashion choices, but also for the people who came to shop
and simply hang out. A concept store before the term was
even coined, Heinemann had regular high-proile customers including
creative spirits like Freddie Mercury, Valentino Garavani and Donna
Summer visiting his cult destination to shop for stylish, cool
inds for their summer sojourns.
This epitome of 1970s bohemian glamour served as
inspiration for Loewe’s Creative Director, Jonathan
Anderson for his debut collaboration with Paula’s last
year. Anderson irst got to know about the boutique as
a child, where trips to the Balearic Island immersed
him in the spirit of the store. This year, the successful
collaboration is back with revisited archival prints amped
up in brilliant shades of turquoise, bold polka dots and
hypnotic stripes. Mermaids meet circus performers,
while hummingbirds circle around beach lags and
swirls of colour. Vivid, multi-coloured combinations
and prints clash on a single garment. Tiered sundresses,
caftans, peasant blouses and patchwork denim meet
fringed shorts, cotton pyjamas separates, and terry towel
ponchos and hoodies. Metallic sequins and wooden bead embellishments
elevate humble textiles with cool elements of craft. Accessories reign
supreme with bucket hats, beach towels, pareos and silk scarves that let
you mix and match and elevate the art of layering to new, dizzying heights.
As with all Loewe collaborations, Anderson didn’t stop at fashion.
He commissioned French graphic design duo M/M Paris to print a
limited run of 1,200 hand-numbered copies of a hardcover photo book
shot by Gray Sorrenti (daughter of famed photographer, Mario Sorrenti)
in New Orleans, U.S.A, showcasing a group of free-spirited youths
wearing the fashion how they saw it in America’s Deep South. Americana
meets Spanish craftsmanship meets English wit meets bohemian rhapsody.
Isn’t fashion’s sartorial salad simply divine? ■