Health Psychology, 2nd Edition

Threat (motivation)

EXTERNALVARIABLESDemographicvariablesAge, sex,occupation,

socio-economic status,

religion, educationPersonality traits

ExtraversionAgreeableness

Conscientiousness

NeuroticismOpenness

Other psychological

factors

Peer pressureSelf-efficiency

Response effectiveness

Behaviour

Cues to action

Perceived susceptibility

Perceived severity

Costs

Health motivation

Benefits

FIGURE 7.1

The health belief model (HBM).