Threat appraisal
SOURCES OFINFORMATION Other external
variables
Age, sex, occupation,socio-economic status,
Environmental religion, education
Fear appealsObservationIntra-personalPersonality
Prior experience
Coping appraisal
Protectionmotivation
Behaviour
Perceived vulnerability
Perceived severityIntrinsic rewards Response costsResponse efficacy
Self-efficiacy
Extrinsic rewards
FIGURE 7.2
Protection motivation theory.