70 The State of Web Design Trends: 2012
Pelicanfly
Aesthetics also aim to create mood and one thing you’ll notice
about all the examples in this section is a similar atmosphere. They
all share common traits in terms of the typography used, but above
all it’s the simple diagonal strokes which strike you.
They make the layout sharp. They go against the typical vertical
and horizontal flow, almost like a knife cut into paper. They draw
the eye away from the rest of the page, just enough to make you
double-take and concentrate on the content.
Modular Interfaces
Approaching layouts in a modular fashion is again something
favored by responsive web design. Managing areas of a design in
modular chunks allows fluid repositioning and segregates content
clearly. You could argue that the rise of modular interfaces is due
to the influence of apps. Increasingly we find ourselves publishing
