22 SKILL UP!
TESTIllustration: Bernhard FörthTest yourself!
See how well you know the words
and phrases presented in this
booklet by doing the exercises
below. Cover the answers at the
bottom of page 23.- Complete the sentences
below with the correct
verbs. We’ve given you the
first two letters.
A. For digital marketing to
work, you need to
ha more data.B. It’s important to
ta content and
campaigns to your readers.C. Once they are on your
website, you need to
tr them so you
can identify their behaviour.D. Ideally, your campaign needs
to re with your
potential customers and
fanbase.- Choose the correct op-
tions to complete the com-
ments you could make to
a business partner.
A. We’ve identified impor-
tant digital touchpads/
touchpoints for the whole
of our fanbase.
B. Try to avoid keyword
padding/stuffing on your
website.
C. You can place native/
non-native advertising
in key positions on many
popular websites.
D. Engaging/Engaged con-
tent will keep your readers
on the page.
E. We know a lot now about
the browsing sessions/
sittings of our readers.