SKILL UP!TEST23- What would you say in the
following situations?
A. You want to find out how to
get people to your website.
Use “drive”.
B. You want to know if some
thing will keep people
on your site longer. Use
“bounce”.
C. You suggest that someone
should write better content.
Use “headlines”.
D. You want readers to agree
to cookies on your site. Use
“consent”.
E. You want someone to give
you information. Use “tell
me”.
- Replace each German
word (in italics) in the
sentences below with the
correct English word.
A. Which
(Marke) is more popular
with the younger viewers?
B. The best
(Kanal) for this product
range has been social media.
C. We’re not reaching the right
(Publikum)
with this campaign.
D. We need to use the same
images
(überall).- A. harvest; B. tailor; C. track; D. resonate
- A. touchpoints; B. stuffing; C. native;
D. Engaging; E. sessions - A. How can we drive traffic to our website?
B. Will that lower the bounce rate?
C. You need to write catchy headlines.
D. Click here to consent!
E. Tell me what you know.
(Other answers are possible.) - A. brand; B. channel; C. audience; D. every-
where
Answers:Answers from page 3:
A. low (bounce rate = Absprungrate)
B. search-engine result page
C. Yes, but “data” is also treated as a plural
uncountable noun in scientific texts.
D. hit
E. marketing channel