Business_Spotlight_No3_202..

(Joyce) #1

8 Business Spotlight 3/


WORKING WORLD
NAMES & NEWS

The Musée d’Orsay, one of the most important
art museums in Paris, has a new position: Insta-
gram artist-in-residence. In 2020, French illus-
trator Jean-Philippe Delhomme will take over
the museum’s Instagram account every Mon-
day. He will create posts as if he were a famous
artist from history, such as Degas or Monet.
Delhomme is excited about his new gig rep-
resenting these artists in a contemporary way.
He told The Guardian: “They’re the gods of art.
Artists want to be seen — even the most se-
rious ones. Why wouldn’t they show off like
everyone else?”
Delhomme takes a humorous approach
to the fictional Instagram posts and often

imagines what comments and trolling the
posts would have provoked. One of his made-
up Instagram posts is of French photographer
Félix Nadar’s portrait of Monet. At the bottom,
there’s a comment to Monet from one of his
contemporaries, author Guy de Maupassant:
“You look like a fucking hipster on this.”
The Musée d’Orsay hopes this project will
help to connect today’s social media genera-
tion to artists from the past. Far from wanting
to dishonour the artists and their work, the mu-
seum hopes to shine a light on a moment in the
artists’ lives, “fictitious or not”. For Delhomme,
using social media to illustrate these moments
is “just irresistible”.

Delhomme: bringing famous
artists to life on Instagram

FRANCE

@museedorsay MEDIUM
approach
[E(prEUtS]
, Herangehens-
weise
artist-in-residence
[)A:tIst In
(rezIdEns]
, Residenz-
künstler(in)
contemporary
[kEn(temp&rEri]
, zeitgemäß,
modern; zeit-
genössisch
fictitious
[fIk(tISEs]
, fiktiv
fucking
[(fVkIN] vulg.
, Scheiß-

gig [gIg] ifml.
, (befristeter) Job
irresistible
[)Iri(zIstEb&l]
, unwiderstehlich
made-up
[)meId (Vp]
, erfunden,
ersonnen
provoke sth.
[prE(vEUk]
, etw. hervorrufen
shine a light on sth.
[)SaIn E (laIt Qn]
, etw. beleuchten;
hier: etw. in den
Blickpunkt rücken
show off [)SEU (Qf]
, auf den Putz
hauen

WORKING WORLD
Free download pdf