8 Business Spotlight 3/
NAMES & NEWS
The Musée d’Orsay, one of the most important
art museums in Paris, has a new position: Insta-
gram artist-in-residence. In 2020, French illus-
trator Jean-Philippe Delhomme will take over
the museum’s Instagram account every Mon-
day. He will create posts as if he were a famous
artist from history, such as Degas or Monet.
Delhomme is excited about his new gig rep-
resenting these artists in a contemporary way.
He told The Guardian: “They’re the gods of art.
Artists want to be seen — even the most se-
rious ones. Why wouldn’t they show off like
Delhomme takes a humorous approach
to the fictional Instagram posts and often
imagines what comments and trolling the
posts would have provoked. One of his made-
up Instagram posts is of French photographer
Félix Nadar’s portrait of Monet. At the bottom,
there’s a comment to Monet from one of his
contemporaries, author Guy de Maupassant:
“You look like a fucking hipster on this.”
The Musée d’Orsay hopes this project will
help to connect today’s social media genera-
tion to artists from the past. Far from wanting
to dishonour the artists and their work, the mu-
seum hopes to shine a light on a moment in the
artists’ lives, “fictitious or not”. For Delhomme,
using social media to illustrate these moments
is “just irresistible”.
Delhomme: bringing famous
artists to life on Instagram
gig [gIg] ifml.
, (befristeter) Job
, etw. hervorrufen
shine a light on sth.
[)SaIn E (laIt Qn]
, etw. beleuchten;
hier: etw. in den
show off [)SEU (Qf]
, auf den Putz