Business_Spotlight_No3_202..

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CONTENTS

SKILL UP!

Social-media platforms, apps and websites

are all key components of a modern market-

ing campaign. In this issue of Skill Up!, we pro-

vide you with the words and phrases you will

need for talking about digital marketing.

In Word Bank (pp. 4–5), you can learn general

vocabulary for marketing in a digital context.

The In Context section (pp. 6–11) focuses on

phrases for talking about goals and websites,

writing engaging content and discussing

the results of a campaign. The phrases from

the extracts are listed in Phrase Bank on pages

12–13. In the grammar section (pp. 20–21),

we look at how to use singular uncountable

nouns, and provide a selection of useful nouns

for marketing. Try the Test exercises at the end

of the booklet, on pages 22–23, to see how well

you know the language presented in this issue.

Don’t forget to read the Skill Up! boxes for

tips on language and skills on the topic of dig-

ital marketing. You’ll find more such boxes in

Business Spotlight magazine.

The most effec-

tive way to learn a

language is not by

learning grammar and

vocabulary separately

but to learn in chunks

— groups of words

that form meaning-

ful units. When you

can process chunks,

rather than individual

words, communica-

tion becomes faster

and more efficient.

Practise chunks from

the Phrase Bank and

Collocations pages

by making a note of

those you think will

come in useful for

talking about digital

marketing.

Illustration: Bernhard Förth

Digital ideas

DEBORAH CAPRAS

Author, editor,

corporate writer

Contact:

deborahcapras@

wise-words.com