(Joyce) #1


Phrase Bank
For a list of all the key phrases used
in the dialogues, see pages 12–13

amazing ifml.
, fantastisch
roll: be on a ~ ifml.
, erfolgreich sein

, unwohl

  1. The law
    Cath: As long as everyone accepts
    cookies, we’re on a roll!
    Tom: Cookies help us to gain in-
    sights into browser history and
    recent browser sessions. What’s
    more, social-media platforms have
    amazing viewership metrics and
    data on social shares.
    Gitti: All this talk of data-driven
    marketing and SMA makes me a
    little uneasy.
    Tom: Look, most people are fine
    with us using their data if they get
    content that is useful to them and
    their interests.
    Cath: I get it, I do. But what about
    the legal aspects?
    8. Cookies and sign-ups
    Tom: Compliance with GDPR is
    key. There are serious legal con-
    sequences for non-compliance,
    even for companies based outside
    the EU. You need to inform people
    about what you do. Take a look at
    our examples.

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based... , mit Sitz ...
, Übereinstimmung
consent (to sth.)
, (etw.) zustimmen
miss out on sth.
, etw. verpassen

, Datenschutz;
unsubscribe sth.
, sich (von etw.)

The SiTuaTion:
Tom provides some impor-
tant legal advice.
Free download pdf