SKILL UP! 9
For a list of all the key phrases used
in the dialogues, see pages 12–13
roll: be on a ~ ifml.
, erfolgreich sein
- The law
Cath: As long as everyone accepts
cookies, we’re on a roll!
Tom: Cookies help us to gain in-
sights into browser history and
recent browser sessions. What’s
more, social-media platforms have
amazing viewership metrics and
data on social shares.
Gitti: All this talk of data-driven
marketing and SMA makes me a
Tom: Look, most people are fine
with us using their data if they get
content that is useful to them and
Cath: I get it, I do. But what about
the legal aspects?
8. Cookies and sign-ups
Tom: Compliance with GDPR is
key. There are serious legal con-
sequences for non-compliance,
even for companies based outside
the EU. You need to inform people
about what you do. Take a look at
We value your privacy! Sometimes,
with the website, but this is always done
anonymously. By continuing to browse
our site, you agree to our privacy terms.
Click here to consent!
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based... , mit Sitz ...
consent (to sth.)
, (etw.) zustimmen
miss out on sth.
, etw. verpassen
, sich (von etw.)
Tom provides some impor-
tant legal advice.