126 PART | III ITS business models
by the actor in their value-creation processes. They are skills and accumulated
knowledge of the organizational processes that enable firms to coordinate activ-
ities. The main offering capabilities are offering management and R&D. Opera-
tions capabilities outline how the actor conducts its sourcing, production, and
delivery processes. Capabilities related to management and leadership enable
efficient and effective management of the business model.
The rapid advance of digital technologies such as Internet of Things (IOT),
artificial intelligence, data analytics, and cloud computing is blurring boundar-
ies and forcing business to change the way companies operate their business.
Companies must continue to evolve their business models to remain competi-
tive. Research in business models should be part of the strategy.
Questions
What is business model and why do we need it? What are the current business
models available for intelligent transport systems? What are the factors we must
consider when designing a business model for intelligent transport systems?
Develop a business model for an intelligent transport system.
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