140 PART | III ITS business models
12.3 Employment
It is widely known that, unfortunately, manufacturing is being gradually trans-
ferred outside Europe, at the risk of outsourcing sooner or later also the R&D
and losing the IP rights. The EC has made a clear statement that this negative
trend has to be reversed and that investing in production sites and capabilities
is necessary to secure our wealth in the future. A proper financial framework is
required and already set up by the EU to support this strategy. ITS is a perfect
fit for this vision and a perfectly designed action at a European level to increase
R&D and to bring manufacturing back to Europe.
12.3.1 Educational impact and IP valorization in the EU
The deployment of ITS will generate manifold knowledge on which skills are
required by the future digital-industry workforce. ITS will contribute to estab-
lishing a matching of skills between concrete industrial needs and academic
offerings. The new methods generated in ITS (i.e., cognitive decision mak-
ing, noncausal reasoning, and human-centered AI for human-inspired decision
modeling), based on new scientific development and advanced technology, will
increase the opportunities for graduates and Ph.D. holders to work in the men-
tioned industries. For sure, the concepts developed in ITS can be transferred
to other industries and challenges, leading to even higher potentials for highly
skilled jobs and benefits from the IP generated through the deployment of ITS.
12.3.2 Impact on employment
The deployment of ITS will safeguard existing jobs and build the basis for fur-
ther growth in employment in the transport and digital industry. This will help
to gain technological leadership, competitiveness, and future growth within the
concerned business segments.
12.4 Conclusions
This chapter has dealt with the benefits of ITS for society. From the analysis
above, it can be easily drawn that intelligent transport systems can bring a revo-
lution to several fundamental aspects of our society, such as road safety, inclu-
sive technology and transport-related employment. It lies upon the utilization
of ITS to appropriately address all the societal challenges and provide a more
comfortable and safer future for all.
References
Bloomberg (2019). Electric Vehicle Outlook 2019. Available from: https://about.bnef.com/electric-
vehicle-outlook/.
ERTRAC Working Group (2019). Connected Automated Driving Roadmap. European Road Trans-
port Research Advisory Council. Available from: https://www.ertrac.org/uploads/document-
search/id57/ERTRAC-CAD-Roadmap-2019.pdf.