Co-creation of value for user experiences Chapter | 5 75and shape their behavior for UX. By focusing on UX, we can create products
and services that meet the needs and value of the users to allow them to always
have positive experience when used.
Design for UX is important. If users do not know how to interact with the
ITS, they will not want to use it no matter how good the application. Experi-
ence design is to bring the resulting experience to the users before the product
is produced. This requires us to cocreate value between users and designer. The
cocreation of value approach can be used to design intuitive usable ITS that
enhances customer satisfaction, positive experience and enjoyment.
Questions
- What is user experience?
- Why is user experience important for intelligent transport systems?
- How do we design for user experience in intelligent transport systems?
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