- Background from: Centola D. and Macy M., ‘Complex
Contagions and the Weakness of Long Ties’, American Journal of
Sociology, 2007; Centola D., How Behavior Spreads: The
Science of Complex Contagions (Princeton University Press,
2018). - Darley J.M. and Latane B., ‘Bystander intervention in
emergencies: Diffusion of responsibility’, Journal of Personality
and Social Psychology, 1968. - Centola D., How Behavior Spreads: The Science of Complex
Contagions (Princeton University Press, 2018). - Coviello L. et al., ‘Detecting Emotional Contagion in Massive
Social Networks’, PLOS ONE, 2014; Aral S. and Nicolaides C.,
‘Exercise contagion in a global social network’, Nature
Communications, 2017. - Fleischer D., Executive Summary. The Prop 8 Report, 2010.
http://prop8report.lgbtmentoring.org/read-the-report/executive-
summary. - Background on deep canvassing from: Issenberg S., ‘How Do
You Change Someone’s Mind About Abortion? Tell Them You
Had One’, Bloomberg, 6 October 2014; Resnick B., ‘These
scientists can prove it’s possible to reduce prejudice’, Vox, 8 April
2016; Bohannon J., ‘For real this time: Talking to people about
gay and transgender issues can change their prejudices’,
Associated Press, 7 April 2016. - Mandel D.R., ‘The psychology of Bayesian reasoning’, Frontiers
in Psychology, 2014. - Nyhan B. and Reifler J., ‘When Corrections Fail: The
persistence of political misperceptions’, Political Behavior, 2010. - Wood T. and Porter E., ‘The elusive backfire effect: mass
attitudes’ steadfast factual adherence’, Political Behavior, 2018. - LaCour M.H. and Green D.P., ‘When contact changes minds:
An experiment on transmission of support for gay equality’,
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