mobile phones to the American market.Eric Kim. Executive vice president and then chief marketing officer at
Samsung Electronics from 1999 to 2004. Through his branding and
advertising campaigns, Samsung overtook Sony in brand value and sales
by the mid-2000s.
Todd Pendleton. Chief marketing officer at Samsung’s American mobile unit
from 2011 to 2015. Led advertising efforts against Apple during the
Samsung-versus-Apple smartphone wars.
Daren Tsui and Ed Ho. Two Silicon Valley entrepreneurs who got their start
working with Elon Musk and later sold their music software, mSpot, to
Samsung in May 2012. After the sale, they joined Samsung as vice
presidents for content and services; they ran the grand experiment Milk
Music until its closure in September 2016.
Paul Elliott Singer. Founder and CEO of Elliott Management, an
ultrasecretive hedge fund in New York. Known to many in the industry as
“the Vulture.” He challenged Samsung in court and in shareholder votes as
the company set out to install its heir, Jay Lee, as the next chairman.
III. THE JAPANESE*
Tameo Fukuda. Design adviser to Chairman Lee II and author of the June
1993 “Fukuda Report” that forced Samsung to improve its product quality.
1 I’ve listed the family name first and the given name second.
2 Given name first, family name second.