against Apple.
Three months earlier, in April 2011, Steve Jobs had initiated a slew of
lawsuits accusing Samsung of “slavishly” copying the iPhone and iPad,
demanding $2.5 billion in damages. His action ignited a spectacular legal
war between the two industry giants, involving more than fifty lawsuits
around the world.
Samsung Electronics building in Gangnam, Seoul, one of four buildings
designed like fitting puzzle pieces. November 2010.Nam, as he called himself, pulled me aside at a coffee shop to explain
what was going on.