1996/07/05/business/international-business-unlikely-credits-for-a-korean-
movie-mogul.html.
“My lifetime obsession”: Yoolim Lee, “Miky Lee Tries to Rise to Challenge at
South Korea’s CJ Group,” Bloomberg Markets (syndicated in The Washington
Post), February 21, 2014, https://www.washingtonpost.com/business/miky-lee-
tries-to-rise-to-challenge-at-south-koreas-cj-group/2014/02/21/c91dcba6-
98ba-11e3-80ac-63a8ba7f7942_story.html?utm_term=.61f34284096a.
Her family used another: Peter Arnell, interview by the author (via Skype), July 4,
- More information on Taki’s career is in Tomio Taki and Adam Taki,
Zennovation: An East-West Approach to Business Success, ed. Mortimer
Feinberg (Hoboken, NJ: John Wiley & Sons, 2012).
“[Tomio] had been at Donna Karan”: Peter Skarzynski, interview by the author,
December 28, 2016.
in a tennis outfit: Peter Skarzynski, interview by the author, December 28, 2016.
“I did all the ad work”: Peter Arnell, interview by the author (via Skype), July 4,
2017.
“New York’s worst bosses”: Emily Gould, “New York’s Worst Bosses: Peter
Arnell,” Gawker, March 15, 2007, https://gawker.com/244608/new-yorks-
worst-bosses-peter-arnell.
push-ups in front of clients: Daniel Lyons, “The Crazy Genius of Brand Guru Peter
Arnell,” Newsweek, March 27, 2009, https://www.newsweek.com/crazy-
genius-brand-guru-peter-arnell-76137.
“But, in his favor”: Gould, “New York’s Worst Bosses: Peter Arnell.”
“Not all of his ideas”: Peter Skarzynski, interview by the author, December 28,
2016.
“The universe expands exponentially”: BREATHTAKING Design Strategy (New
York: Arnell Group, 2008). Report is in the author’s possession.
“I think that electronics today”: M. H. Moore, “Arnell Fashions Look for Samsung,”
Adweek, September 18, 1995, http://jhchoistudio.com/arnell_group/
press_details.html?id=5 [inactive].
“It was before aesthetics”: Peter Arnell, interview by the author, July 4, 2017.
“Simply healthy”: Moore, “Arnell Fashions Look for Samsung.”
“It was a clear standout”: Thomas Rhee, interview by the author, May 8, 2017.
“People said this is strange”: Thomas Rhee, interview by the author, May 8, 2017.
One problem was that Samsung’s: Gordon Bruce (Samsung design consultant, 1994–
1998), “Samsung” (PowerPoint presentation), undated. Presentation is in the
author’s possession.
“Let’s put it this way”: Richard Linnett, “Samsung’s $400 Million Ad Challenge,”
Advertising Age, August 28, 2000, adage.com/article/news/samsung-s-400-