million-ad-challenge/57158/.Sony had done the same: Paul Richter, “Sony to Pay $3.4 Billion for Columbia
Pictures: Japanese Firm Willing to Offer High Price to Get Film, TV
Software for Video Equipment It Makes,” Los Angeles Times, September 28,
1989, https://www.latimes.com/archives/la-xpm-1989-09-28-mn-361-
story.html. A detailed and excellent account of Sony’s acquisition of Columbia
Pictures is in John Nathan, Sony: A Private Life (Boston: Houghton Mifflin,
1999).
In 1995 and 1996, three partners: Evelyn Iritani, “New Name in Lights in S. Korea,”
Los Angeles Times, August 19, 1996, https://www.latimes.com/archives/la-
xpm-1996-08-19-mn-35586-story.html.
Miky Lee heard from: Iritani, “New Name in Lights.”
“The word ‘semiconductor’ ”: Richard Corliss, “Hey, Let’s Put on a Show!” Time,
March 27, 1995, http://content.time.com/time/subscriber/article/
0,33009,982723,00.html.
“I kept on saying to them”: Pollack, “Unlikely Credits for a Korean Movie Mogul.”
“asking for too much freedom”: Iritani, “New Name in Lights in S. Korea.”
The DreamWorks founders instead went: Pollack, “Unlikely Credits for a Korean
Movie Mogul.”
Instead, Samsung invested a much: “Samsung to Buy a Stake in New Regency
Productions,” The New York Times, February 29, 1996,
https://www.nytimes.com/1996/02/29/business/company-news-samsung-to-
buy-a-stake-in-new-regency-productions.html.
The chairman also created a short-lived: Samsung, “Meeting the Challenge:
Samsung Annual Report 1995,” p. 82.
shares in AST Research fell: James Granelli, “Stock of AST Research Falls 27%
After Firm Says It Will Post Loss,” Los Angeles Times, September 2, 1994,
https://www.latimes.com/archives/la-xpm-1994-09-02-fi-34040-story.html.
founded in 1980 by three immigrants: David Olmos, “Albert Wong, a Founder of
AST, to Resign,” Los Angeles Times, November 9, 1988,
https://www.latimes.com/archives/la-xpm-1988-11-09-fi-64-story.html.
“The best technology they have”: Dan Sheppard, former AST vice president for
global product marketing, interview by author, October 23, 2015.
“a committed source of supply”: Ross Kerber, “$450-Million Deal to Give Samsung
40% of O.C.’s AST,” Los Angeles Times, February 28, 1995,
https://www.latimes.com/archives/la-xpm-1995-02-28-mn-37076-story.html.
“My biggest concern”: Dan Sheppard, interview by the author, October 23, 2015.
More about Samsung’s hands-off strategy can be found at “AST Appoints
New President,” CNET, August 27, 1996, https://www.cnet.com/news/ast-
appoints-new-president/.