In April 1995, the first stage: “Samsung Sells AST Brand of Computers,” The New
York Times, January 12, 1999, https://www.nytimes.com/1999/01/12/business/
international-business-samsung-sells-ast-brand-of-computers.html.
“Public companies are dictated”: James S. Granelli and P. J. Huffstutter, “Bad News
in the E-Mail for AST Workers,” Los Angeles Times, December 4, 1997,
https://www.latimes.com/archives/la-xpm-1997-dec-04-fi-60659-story.html.
Still, Samsung followed with a full: Greg Miller, “Samsung Bids $469 Million for
Remaining Stake in AST,” Los Angeles Times, January 31, 1997,
https://www.latimes.com/archives/la-xpm-1997-01-31-fi-23904-story.html.
“That’s when our worst fears”: Dan Sheppard, interview by the author, October 23,
2015.
“Why don’t you do it like this?”: Ibid.
senior executives were summoned: John O’Dell, “Samsung Names New Chief Exec
at AST,” Los Angeles Times, April 29, 1997, https://www.latimes.com/
archives/la-xpm-1997-04-29-fi-53679-story.html.
“Who’s next?”: Dan Sheppard, interview by the author, October 23, 2015.
after six years of losses: Granelli and Huffstutter, “Bad News in the E-Mail for AST
Workers.”
Even Korean Samsung employees: Dan Sheppard, interview by the author, October
23, 2015.
By the end, Samsung had sunk: “Samsung’s Bid for AST,” CNET, January 30, 1997,
https://www.cnet.com/news/samsungs-bid-for-ast/.
sell the name and patents: “Packard Bell’s Alagem Buys AST Research,” Los
Angeles Times, January 11, 1999, https://www.latimes.com/archives/la-xpm-
1999-jan-11-fi-62428-story.html.
Moody’s gave it Baa2: Steve Glain, “Going for Growth.”
11: SEOUL SEARCHING
“Ever heard of Samsung?”: Gordon Bruce, interview by the author, December 31,
2015.
renowned school of Bauhaus designers: Gordon Bruce, Eliot Noyes: A Pioneer of
Design and Architecture in the Age of American Modernism (London: Phaidon
Press, 2007). More information on Bruce is available at his personal website,
http://www.gbrucedesign.com/.
“Seventeen executives and designers”: Gordon Bruce, interview by the author,
December 31, 2015.
renowned for its curriculum: “Meeting the Challenge: Samsung Annual Report
1995,” Samsung, p. 79.
