2017.the judge ruled in Sony’s favor: Allison Fass, “Lawyers for Spider-Man Win a Fight
over Times Square,” The New York Times, August 13, 2002,
https://www.nytimes.com/2002/08/13/business/media-business-advertising-
lawyers-for-spider-man-win-fight-over-times-square.html.
“They tried to remove us”: Solomon, “Samsung Vies for Starring Role.”
receives a surprise call from Morpheus: The Matrix, directed by Lana Wachowski
and Lilly Wachowski (Burbank, CA: Warner Bros., 1999).
“I knew immediately what was happening”: Peter Weedfald, interview by the
author, February 24, 2016.
“We’ll have a Samsung product placement”: Ibid.
“Brand is the refuge of the ignorant”: Peter Weedfald, Green Reign Leadership:
Business Lessons to Ensure Leadership Dominance (Paramus, NJ: Gen One
Ventures, 2012), p. 62.
go back to his seat: Peter Weedfald, email to the author, November 19, 2015.
“You could tell pretty quick”: Peter Skarzynski, interview by the author, December
28, 2016.
“notorious for squashing people”: Claire Atkinson, “Inside Samsung’s $100 Million
‘Matrix’ Deal,” Ad Age, May 12, 2003, https://adage.com/article/news/inside-
samsung-s-100-million-matrix-deal/37489.
K.T.’s team was annoyed: Peter Skarzynski, interview by the author, December 28,
2016.
“It sounded to me like a gun cocking”: Peter Skarzynski, interview by author,
October 10, 2017.
The product placement appeared eight times: The Matrix Reloaded, directed by
Lana Wachowski and Lilly Wachowski (Burbank, CA: Warner Bros, 2003).
Samsung’s Matrix phone appears at 2:11 (used by Trinity), 1:22:32 (Neo),
1:22:56 (Trinity), 1:23:48 (Morpheus), 1:24:43 (Naomi), 1:30:06 (Trinity),
1:48:48 (Link), and 1:49:34 (Link).
“That was a big success”: Eric Kim, interview by the author, April 26, 2015.
Samsung came in at number: Interbrand, “Best Global Brands 2003 Rankings,”
https://www.interbrand.com/best-brands/best-global-brands/2003/ranking/.
The global brand rankings were published in BusinessWeek until 2009.
complacency and “Not Invented Here” syndrome: Sea-Jin Chang, Sony vs. Samsung:
The Inside Story of the Electronics Giants’ Battle for Global Supremacy
(Hoboken, NJ: Wiley, 2008), pp. 25–65.
“for a report on what Samsung”: Moon, “The Samsung Way.”
forcing him to slash jobs: “The Best and Worst Managers of 2003—the Worst
Managers: Nobuyuki Idei,” BusinessWeek, January, 12, 2004,