G.S. Choi was appointed CEO: Moon Ihlwan, “Apple Envy Drives Samsung
Shakeup,” Bloomberg Businessweek, December 15, 2009,
https://www.bloomberg.com/news/articles/2009-12-15/apple-envy-drives-
samsung-shakeup.
declared a “management crisis”: “Lee Kun-hee Reinstated as Samsung Electronics
Chairman.”
The iPhone ban in South Korea: “iPhone Gets Official Government Approval in
South Korea,” TechCrunch, November 18, 2009, https://techcrunch.com/
2009/11/18/iphone-gets-official-government-approval-in-south-korea/.
18: GUARDIANS OF THE GALAXY
“[Our] quality isn’t good”: “Summary of Executive-Level Meeting Supervised by
Head of Division (February 10)” (Plaintiff’s Exhibit No. 40), Apple vs.
Samsung Electronics, case no. 11-1846 (U.S. District Court, Northern District
of California, San Jose Division, 2011).
“He was a very aggressive leader”: Former Samsung vice president, interview by the
author, September 18, 2015.
“He was semifamous”: Kim Titus, interview by the author, February 16, 2016.
“Samsung had a revolutionary new screen”: Steve Kovach, “How Samsung Won and
Then Lost the Smartphone War,” Business Insider, February 26, 2015,
https://www.businessinsider.com/samsung-rise-and-fall-2015-2.
“Some customers burned the product”: Miyoung Kim, “Samsung: ‘Fast Executioner’
Seeks Killer Design,” Reuters, March 23, 2012, https://www.reuters.com/
article/uk-samsung/samsung-fast-executioner-seeks-killer-design-
idUSLNE82M01420120323.
“the difference is truly”: “Summary of Executive-Level Meeting.”
$885 million in revenue: Kim, “Samsung: ‘Fast Executioner’ Seeks Killer Design.”
“single direction...all the way”: Chang Dong-hoon, interview by the author, July 21,
2011.
little-watched product launch: Singapore Telecommunications Limited, “Singtel and
Samsung Bring to Singapore the ‘Smart Life’ with Galaxy S” (news release),
May 27, 2010, https://www.singtel.com/about-Us/news-releases/singtel-and-
samsung-bring-singapore-smart-life-samsung-galaxy-s.
Terlato family’s “Galaxy” red blend: Ed Ho, interview by the author, October 5,
2017.
It came in four variations: Kat Hannaford, “Samsung Galaxy S Known as Vibrant,
Captivate and Fascinate with US Carriers,” Gizmodo, June 28, 2010,
https://gizmodo.com/samsung-galaxy-s-known-as-vibrant-captivate-and-
fascin-5574325.
