“thermonuclear war”: Walter Isaacson, Steve Jobs (New York: Simon & Schuster,
2011), p. 512.
wary of endangering the relationship: Poornima Gupta, Miyoung Kim, and Dan
Levine, “How the Apple-Samsung War Is Completely Different Than Any
Other Tech Rivalry in History,” Reuters, February 10, 2013,
https://www.businessinsider.com/apple-and-samsung-2013-2.
Apple drafted a proposal to license: “Samsung-Apple Licensing Discussion”
(Defendant’s Exhibit No. 586.001), Apple vs. Samsung Electronics, case no.
11-1846 (U.S. District Court, Northern District of California, San Jose
Division, 2011).
It demanded $2.5 billion in damages: Ashby Jones, “Apple’s Pretrial Salvo,” The
Wall Street Journal, July 25, 2012, https://www.wsj.com/articles/
SB10000872396390443295404577547352281567654.
Samsung quickly countersued: Julia Kollewe, “Samsung Counter-sues Apple over
Battle for £100bn Smartphone Industry,” The Guardian, April 22, 2011,
https://www.theguardian.com/technology/2011/apr/22/samsung-apple-
lawsuits-smartphones.
“He likes to be mysterious”: Former Galaxy marketer, interview by the author,
October 9, 2017.
“I didn’t like Todd’s team”: Samsung mobile employee, interview by the author,
February 16, 2016.
“We need more creativity!”: Galaxy marketer, interview by the author, November
8, 2016.
“The approach was very traditional”: “Transcript of Proceedings,” Apple vs.
Samsung Electronics, case no. 5:12-cv-00530 (U.S. District Court, Northern
District of California, San Jose Division, April 14, 2014), vol. 7, pp. 1596–
1622.
“We were reading forecasts”: “Transcript of Proceedings,” p. 1612.
The “Dale Sohn regime”: Galaxy marketer, interview by the author, November 8,
2016.
“When you worked with Dale”: Paul Golden, interview by the author, February 17,
2016.
“He brought in a lot”: Peter Skarzynski, interview by the author, December 28,
2016.
Saturdays from Memorial Day to Labor Day: Bill Ogle, interview by the author,
January 6, 2017.
“He put a slogan up”: Peter Skarzynski, interview by the author, December 28,
2016.
“If you wanted to talk”: Galaxy marketer, interview by the author, November 8,
2016.