“I was very impressed”: “Transcript of Proceedings,” p. 1668.
“It was a dream job”: “Transcript of Proceedings,” pp. 1667–69.
“knits the whole organization together”: Geraldine E. Willigan, “High-Performance
Marketing: An Interview with Nike’s Phil Knight,” Harvard Business Review,
July–August 1992, https://hbr.org/1992/07/high-performance-marketing-an-
interview-with-nikes-phil-knight.
“We were trying to create”: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike
(New York: Scribner, 2011), p. 250.
$130 million in revenue: Roy S. Johnson, “The Jordan Effect,” Fortune, June 22,
1998, http://archive.fortune.com/magazines/fortune/fortune_archive/1998/06/
22/244166/index.htm.
eight times the sales: Kurt Badenhausen, “How Michael Jordan Still Makes $100
Million a Year,” Forbes, March 11, 2015, https://www.forbes.com/sites/
kurtbadenhausen/2015/03/11/how-new-billionaire-michael-jordan-earned-
100-million-in-2014/#12bdd8c2221a.
LeBron James to sign: American Advertising Federation, “Todd Pendleton, 2013
Advertising Hall of Fame Induction,” posted by YouTube user American
Advertising Federation on July 24, 2014, https://www.youtube.com/watch?
v=DaQcWMK8VQA.
sign Kobe Bryant: Dow Jones Newswires, “Nike Signs Kobe Bryant to $40 Million
Contract,” The Wall Street Journal, June 25, 2003, https://www.wsj.com/
articles/SB105649507860753000.
“no one wanted to go”: Brian Wallace, interview by the author, January 6, 2016.
“old cubicle farm”: Brian Wallace, email message to the author, December 2, 2016.
“I was escorted into”: Brian Wallace, interview by the author, January 6, 2016.
photo of Jobs on his desk: Former Galaxy marketer, interview by the author,
October 23, 2017.
“Yes, I think I can”: Brian Wallace, interview by the author, January 6, 2016.
They wanted to take down: Kovach, “How Samsung Won and Then Lost.”
“No, no”: Brian Wallace, interview by the author, January 6, 2016.
“That’s such a step down”: Ibid.
“Oh my god, there’s this”: Ibid.
The average turnover: Former Galaxy marketer, interview by the author, October
23, 2017.
“just product and voiceover”: “Transcript of Proceedings,” pp. 1671–82.
“telling a story around their network”: “Transcript of Proceedings,” pp. 1671–82.
“Hello Kitty”: Clyde Roberson, interview by the author, April 6, 2016.
“One commercial showed a woman”: Bill Ogle, interview by the author, January 6,