2017.
“trendy, Eurotrash, rich, white people”: Galaxy marketer, interview by the author,
November 8, 2016.
“At Samsung, you had one day”: Petey McKnight, interview by the author, January
24, 2017.
“he’s an extremely good marketer”: Galaxy marketer, interview by the author,
November 8, 2016.
six hundred pairs of Nike shoes: Michal Lev-Ram, “Samsung’s Road to Global
Domination,” Fortune, January 22, 2013, http://fortune.com/2013/01/22/
samsungs-road-to-global-domination/.
“he would point out things”: Galaxy marketer, interview by the author, November 8,
2016.
“He was a total conspiracy theorist”: Former Galaxy marketer, interview by the
author, January 10, 2017.
a “ghost” who “didn’t talk”: Former Galaxy marketer, interview by the author,
October 9, 2017.
“He said no more than he”: Brian Wallace, interview by the author, September 28,
2016.
remove the letter H: Former Galaxy marketer, email message to the author,
February 1, 2017.
“How much would it take”: Brian Wallace, interview by the author, January 6, 2016.
“At Samsung, there’s always”: Galaxy marketer, interview by the author, November
8, 2016.
“a start-up with the billion-dollar”: Former Galaxy marketer, interview by the
author, January 10, 2017.
“You could be partying with Jay-Z”: Former Galaxy marketer, interview by the
author, January 10, 2017.
“We had to be somewhat insular”: Galaxy marketer, interview by the author,
November 8, 2016.
Dale provided air cover: Brian Wallace, interview by the author, January 6, 2016.
Dale shortened the time frame: Ibid.
In fact, the team: Kovach, “How Samsung Won and Then Lost.”
19: CULT OF STEVE
“Samsung = relentless innovation”: “Transcript of Proceedings,” Apple vs. Samsung
Electronics, case no. 5:12-cv-00530 (U.S. District Court, Northern District of
California, San Jose Division, April 14, 2014), vol. 7, pp. 1672–73.
