“Less stylish, less innovative”: Former Samsung vice president for channel and
launch marketing Petey McKnight, email message to the author, May 23,
2017.
“Android people consider”: Galaxy marketer, interview by the author, November 8,
2016.
split up focus groups: Galaxy marketer, interview by the author, November 8, 2016.
“There was this growing base”: Brian Wallace, interview by the author, January 6,
2016.
showed Samsung leading: Galaxy marketer, interview by the author, November 8,
2016.
black rectangle with rounded edges: Jody Akana et al., Portable Display Device,
U.S. Design Patent No. US D670,286 S, filed November 23, 2011, issued
November 6, 2012, https://assets.sbnation.com/assets/1701443/
USD670286S1.pdf.
“Steven P. Jobs, 1955–2011”: John Markoff, “Apple’s Visionary Redefined Digital
Age,” The New York Times, October 5, 2011 (online version published a day
earlier under a different title), https://www.nytimes.com/2011/10/06/business/
steve-jobs-of-apple-dies-at-56.html.
“Outside the flagship Apple store”: Matt Richtel, “Jobs’s Death Draws Outpouring
of Grief and Tributes,” The New York Times, October 5, 2011,
https://www.nytimes.com/2011/10/06/technology/jobss-death-prompts-grief-
and-tributes.html.
“Here’s to the crazy ones”: Apple Inc., “Celebrating Steve,” posted by YouTube user
Marc Shulz on October 26, 2011, https://www.youtube.com/watch?
v=Zj3x_3ZxA_8.
The only Asian executive: Simon Mundy, “Samsung Heir Apparent Lee Jae-yong
Faces Tough Investor Test,” Financial Times, September 30, 2013,
https://www.ft.com/content/f36f3bc0-f800-11e2-87ec-00144feabdc0.
“Unfortunately, Steve Job’s [sic] passing”: “Subject: Use Google to Attack Apple?”
(Plaintiff’s Exhibit No. 215), Apple vs. Samsung Electronics, case no. 5:12-cv-
00530 (U.S. District Court, Northern District of California, April 14, 2014).
“someone from headquarters”: Former Galaxy marketer, interview by the author,
February 20, 2016.
didn’t want to anger Apple: Several former Samsung executives, interviews by the
author, March 2015–August 2016.
American executives disagreed: Several former Samsung executives, interviews by
the author, March 2015–August 2016.
“If it worked, we could”: Galaxy marketer, interview by the author, November 8,
2016.
“Hey Michael, we are going”: “Subject: Use Google to Attack Apple?”