“We already knew back then”: Universal Music Group executive, email message to
the author, May 4, 2019.
“Right now you’re beholden”: Daren Tsui, interview by the author, January 10,
2017.
“We did everything properly”: Ibid.
T.J. and Daren explained to Samsung’s: T.J. Kang, interview by the author, January
29, 2016.
Samsung’s hardware executives, led by: Ibid.
T.J. and Daren were disappointed: Ibid.
By the end, T.J. and Daren: Ibid.
“They [Samsung] blew it”: Universal Music Group executive, email message to the
author, May 4, 2019.
But what if Samsung didn’t need: Daren Tsui, interview by the author, January 10,
2017.
24: WHITE GLOVE
appointed to head it: Joanne Lovato, LinkedIn profile, https://www.linkedin.com/in/
joanne-lovato-24465b7/, retrieved January 4, 2016.
The Samsung executives were frustrated: Galaxy marketer, interview by the author,
May 3, 2017.
“We would give products”: Ibid.
When a member of the team noticed: Ibid.
Samsung executives in the White Glove: Shane Snow, “How Stars Like Jay Z and
Martha Stewart End Up with Samsung Devices,” Fast Company, January 13,
2014, https://www.fastcompany.com/3020215/the-real-reason-famous-people-
like-jay-z-and-martha-stewart-use-samsung-phones.
“They’re gonna give you a phone”: Ibid.
“To some extent it was”: Galaxy marketer, email message to the author, August 31,
2017.
Samsung hosted a celebrity dinner: Snow, “How Stars Like Jay-Z and Martha
Stewart End Up with Samsung Devices.”
“quietest influencers”: Ibid.
“Why would you need that?”: Samsung Electronics, “Samsung Unpacked 2013—
Galaxy S4 Unpacked Event—FULL Presentation,” posted by YouTube user
ItsMobileTech on March 16, 2013, https://www.youtube.com/watch?
v=iLmOEVijYOQ.
In shock at the cultural insensitivity: Former Galaxy marketer, interview by the
