author, February 20, 2016; Petey McKnight, interview by the author, January
24, 2017.
“In the middle of a red-hot”: Molly Wood, “Samsung GS4 launch: Tone-Deaf and
Shockingly Sexist,” CNET, March 14, 2013, https://www.cnet.com/news/
samsung-gs4-launch-tone-deaf-and-shockingly-sexist/.
young models to stand around: Samsung Electronics, “Samsung Electronics
Announces Curved OLED in Korea” (news release), June 27, 2013,
https://news.samsung.com/global/samsung-pioneers-an-era-of-flawless-
picture-quality-with-curved-oled-tv.
a Korean ideal called aegyo: Aljosa Puzar and Yewon Hong, “Korean Cuties:
Understanding Performed Winsomeness (Aegyo) in South Korea,” Asia
Pacific Journal of Anthropology 19 (2018): 333–49,
https://www.tandfonline.com/doi/abs/10.1080/14442213.2018.1477826.
Pendleton’s office was relieved: Galaxy marketer, interview by the author,
November 8, 2016.
Samsung surpassed Apple: Brian X. Chen, “Samsung May Have Passed Apple in the
U.S.—for Now,” The New York Times, June 5, 2013,
https://bits.blogs.nytimes.com/2013/06/05/samsung-may-have-surpassed-
apple-in-the-u-s-for-now/.
Through his friend and sponsorship partner: Former Galaxy marketer, interview by
the author, October 23, 2017.
With the help of Mitch Kanner: Snow, “How Stars Like Jay Z and Martha Stewart
End Up with Samsung Devices.”
“The soul of a hustler”: Shawn Carter, Thomas Bell, Roland Chambers, and
Kenneth Gamble, “What More Can I Say,” track 3 on Jay-Z, The Black
Album, Roc-A-Fella, 2003. The lyrics are available at https://genius.com/Jay-
z-what-more-can-i-say-lyrics.
“I’m a business, man”: Kanye West, Jon Brion, and Devo Springsteen, “Diamonds
from Sierra Leone (Remix),” feat. Jay-Z, track 13 on Kanye West, Late
Registration, Roc-A-Fella, 2005. The lyrics are available at https://genius.com/
Kanye-west-diamonds-from-sierra-leone-remix-lyrics.
Jay-Z was an entrepreneur: Alvin Hall, “Jay-Z: From Brooklyn to the Boardroom,”
BBC News, December 1, 2006, http://news.bbc.co.uk/2/hi/business/
6160419.stm.
“First of all, we’re in”: Drake Baer, “The Heart of the Deal: Why Jay-Z Really
Hooked Up with Samsung,” Fast Company, August 5, 2013,
https://www.fastcompany.com/3015234/the-heart-of-the-deal-why-jay-z-
really-hooked-up-with-samsung?jwsource=cl.
During a blazingly fast thirty days: Former Galaxy marketer, interview by the
author, October 23, 2017.