Everette published details of the dial on his personal website at
https://www.neileverette.com/samsungmusic. The dial was also the subject of
an untitled internal Samsung documentary that is in the author’s possession.
“This is perfect for the radio”: T.J. Kang, interview by the author, March 27, 2016.
“So look, this is our last chance”: Daren Tsui, interview by the author, January 10,
2017.
“mom test”: Ibid.
It helped that there was: T.J. Kang and Daren Tsui, interviews by the author, March
27, 2016, and January 10, 2017.
“How soon would you want”: T.J. Kang, interview by the author, March 27, 2016.
An internal steering committee: Daren Tsui, email message to the author, October
13, 2017.
Daren didn’t like the practice: Ibid.
The name “Milk” was controversial: Galaxy marketer, interview by the author, May
3, 2017.
But the committee went forward: Daren Tsui, email message to the author, October
13, 2017.
“Let’s throw away the hardware-oriented”: Simon Mundy et al., “Fresh Urgency for
Samsung Reinvention Drive,” Financial Times, January 27, 2014,
https://www.ft.com/content/b6353d72-84eb-11e3-8968-00144feab7de.
T.J. delivered Milk Music: T.J. Kang, interview by the author, March 27, 2016.
Finally the software entrepreneur: Ibid.
26: THE SELFIE THAT SHOOK THE WORLD
A dedicated iPhone fan: Galaxy marketer, interview by the author, May 3, 2017.
Samsung was in its fifth year: Beth Snyder Bulik, “You Need to See This:
Samsung’s Oscars Campaign,” Ad Age, March 1, 2014, https://adage.com/
article/media/samsung-breaks-samsung-campaign-oscars/291938.
an estimated $20 million on ads: Suzanne Vranica, “Behind the Preplanned Oscar
Selfie: Samsung’s Ad Strategy,” The Wall Street Journal, March 3, 2014,
https://www.wsj.com/articles/behind-oscar-selfie-samsungs-ad-strategy-
1393886249.
just off the main Oscars stage: Elizabeth Stamp, “The Architectural Digest
Greenroom at the 2014 Oscars,” Architectural Digest, January 31, 2014,
https://www.architecturaldigest.com/gallery/oscar-greenroom-david-rockwell-
slideshow.
the Twitter Mirror: Katherine Rosman, “Twitter Mirror: Celebrities’ New Publicity
Machine,” The Wall Street Journal, December 10, 2013, https://www.wsj.com/
