articles/no-headline-available-1386699836.“These things are like”: Galaxy marketer, interview by the author, November 8,
2016.
“Todd provided the leadership”: Galaxy marketer, interview by the author, May 3,
2017.
Mayo instructed her assistants: Former Galaxy marketer, interview by the author,
January 10, 2017.
“Amber drove the brilliance”: Galaxy marketer, interview by the author, May 3,
2017.
Mayo knew that no matter: Former Galaxy marketer, interview by the author,
January 10, 2017.
“You have a loose idea”: Former Galaxy marketer, interview by the author, January
10, 2017.
Samsung wasn’t sure: Former Galaxy marketer, interview by the author, January 10,
2017.
“NOT IN TELEPROMPTER”: “86th Annual Academy Awards, 2014” (script), act
6, March 2014. The beginning of the section reads “ELLEN IN
AUDIENCE/RECORDING BREAKING SELFIE (ELLEN SITS NEXT TO
MERYL STREEP) NOT IN TELEPROMPTER.”
Amber’s team worked with DeGeneres: Former Galaxy marketer, interview by the
author, January 10, 2017; Galaxy marketer, interview by the author, May 3,
2017.
The spontaneity meant fewer guarantees: Former Galaxy marketer, interview by the
author, January 10, 2017.
“I really hope that everyone jumps in”: The Ellen DeGeneres Show, “Behind the
Scenes at the Oscars,” posted by YouTube user TheEllenShow on March 5,
2014, https://www.youtube.com/watch?v=7w4TMdCLNMM.
gray checkered bow tie: Unpublished photograph in the author’s possession, March
2, 2014.
Some 43 million people: Emily Yahr, “How Many People Watched the 2014
Oscars? 43 Million, the Most in 10 Years,” The Washington Post, March 3,
2014, https://www.washingtonpost.com/news/arts-and-entertainment/wp/
2014/03/03/how-many-people-watched-the-2014-oscars-43-million-the-most-
in-10-years/?utm_term=.0d56547662c9.
“We know that the most important”: Academy of Motion Picture Arts and Sciences,
“86th Academy Awards (2014 Oscars) FULL SHOW,” posted by YouTube
user Sebastian Vînătoru on April 7, 2014, https://www.youtube.com/watch?
v=x_-lVPnytsA.
Cameras were conveniently not looking: The Ellen DeGeneres Show, “Jared Leto on
Pizza and the Oscar Selfie,” posted by YouTube user TheEllenShow on March