3, 2014, https://www.youtube.com/watch?v=4zVtaGFU4lo.“Happy” singer Pharrell Williams: Academy of Motion Picture Arts and Sciences,
“86th Academy Awards.”
“For those not at the event”: Galaxy marketer, interview by the author, May 3,
2017.
“Meryl, here’s my idea, okay?”: Academy of Motion Picture Arts and Sciences,
“86th Academy Awards.”
“If only Bradley’s arm was longer”: Ellen DeGeneres (@TheEllenShow), “If only
Bradley’s arm was longer. Best photo ever. #oscars,” Twitter, March 3, 2014,
12:06 P.M., https://twitter.com/theellenshow/status/440322224407314432?
lang=en.
winners of ten Oscars who together: Harry Wallop, “Oscars 2014: The Most
Famous ‘Selfie’ in the World (Sorry Liza),” The Telegraph, March 3, 2014,
https://www.telegraph.co.uk/culture/film/oscars/10674655/Oscars-2014-The-
most-famous-selfie-in-the-world-sorry-Liza.html.
tweeting from her usual iPhone: Chris Matyszczyk, “Ellen Does Samsung Oscars
Selfie, Tweets from iPhone Backstage,” CNET, March 2, 2014,
https://www.cnet.com/news/ellen-does-samsung-oscars-selfie-tweets-from-
iphone-backstage/.
Todd Pendleton was watching: Galaxy marketer, interview by the author, May 3,
2017.
“We just crashed Twitter”: Academy of Motion Picture Arts and Sciences, “86th
Academy Awards.”
“Something is technically wrong”: The Academy (@TheAcademy), “Sorry, our bad.
#Oscars,” Twitter, March 3, 2014, 12:15 P.M., https://twitter.com/theacademy/
status/440324450907475968.
“See, Meryl, what we did?”: Academy of Motion Picture Arts and Sciences, “86th
Academy Awards.”
“Did you hear we broke Twitter?”: The Ellen DeGeneres Show, “Behind the Scenes
at the Oscars.”
one million retweets: Caspar Llewellyn Smith, “Ellen DeGeneres’ Oscar Selfie Beats
Obama Retweet Record on Twitter,” The Guardian, March 2, 2014,
https://www.theguardian.com/film/2014/mar/03/ellen-degeneres-selfie-
retweet-obama.
“It’s not like you can”: Russell Brand. “Truth Behind Oscar Selfie: Russell Brand
The Trews (E07),” posted by YouTube user Russell Brand on March 7, 2014,
https://www.youtube.com/watch?v=F78Bs9dwQZ0.
three million retweets: Eli Langer, “Ellen’s Viral Selfie Leads to $3 Million
Donation,” CNBC, March 4, 2014, https://www.cnbc.com/2014/03/04/ellens-
viral-selfie-leads-to-3-million-donation.html.