the virus, but have adopted a “we’re all in this
together” mantra at our time of need.TRANSITIONING TO TELEWORKING
Technology companies are also working
to mitigate the effects of the epidemic,
with streaming giants like YouTube, Netflix,
and Apple TV+ reducing video quality to
maintain internet access and limit bandwidth
congestion as billions of consumers stay
indoors. Other companies are opening up
their teleworking software to small businesses
for free or at discounted prices, with Zoom - a
video conferencing app - offering unlimited
access to schools in the US, and Microsoft
Teams opening up access to everyone. Apple,
too, has introduced a range of new resources
for consumers and businesses making the
switch to home working, and its suite of
productivity tools - like Pages, Numbers, and
Keynote - are available for free inside of the
online iCloud ecosystem.
Many consumers have questioned whether our
breakneck transition to remote working will
change the way we work forever, encouraging
more firms to hire and operate remotely,
and though it’s unlikely that everyone will be
working from the sofa for the rest of their lives,
an extended period of lockdown could drive
permanent changes.LIVE-SAVING DONATIONS
Where technology giants can really make a
difference, however, is in donations. Apple
CEO Tim Cook has already donated more than
nine million medical masks to help combatImage: Daria Nepriakhina