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corrections to Marie Claire, P.O. Box 6000, Harlan, IA 51593. Printed in the U.S.to grassroots organizations for
35 years (to date, giving more
than $110 million to nonprof-
its), it has fought for the pro-tection of public lands (and is
currently suing Trump), and it
set a new bar for transparency and traceabilityin manufacturing. Today, more than 80 per-
cent of the company’s products use renewable
or recycled materials. (It expects to hit 100percent within five years.) It will not use any
virgin petroleum sources in products by 2025.
That year, Patagonia also plans to be complete-ly carbon neutral—not just in its offices and
factories but throughout its entire global sup-ply chain, which it’s achieving by investing in
clean energy and carbon capture.
“Our business has more than quadrupled inthe last six years. We’ve given more [away] to
environmental causes and yet have still been
more profitable,” says Marcario, 55, who grewup on Staten Island and cherishes memories of
camping trips to the Adirondacks. Nowadays,
she kayaks, hikes, and spends time in her gar-den near Patagonia’s Ventura, California, HQ.
She does almost all of the above in her patched
Patagonia Nano Puff Vest. The company hasbeen repairing clothes for free since the 1970s,
and in 2013 it launched Worn Wear, a garmentrepairing and trade-in program. “The single
best thing you can do [for the environment] is
keep your clothes longer or fix them.”Marcario is currently very excited about a
new regenerative agriculture certification
Patagonia is launching this April because, shesays, “chemical agriculture is killing the plan-
et.” So is the fast-fashion industry, which is set
to account for a quarter of the world’s annualcarbon budget by 2050. Despite the ubiquity of
throwaway fashion, “Patagonia is proof thatpeople still care about quality,” she says. “Cus-
tomers are starting to demand environmental
responsibility. I wish corporate boards weredemanding it a little more.”
improve the quality of life for
the community’s residents.The West Harlem Piers Park is
one such project of which
Shepard is particularly proud.“It was a Fairway parking lot,” she says. “I was
able to make the case to [then-Mayor] Bloom-
berg that we had so much of the pollution, weneeded some of the benefits.” Shepard was a
delegate to the first People of Color Environ-
mental Leadership Summit in 1991, whichdeveloped the principles of environmental jus-
tice, bringing together hundreds of groups
from around the country. “That was the firsttime we realized that this was happening
everywhere,” says Shepard flatly. “It’s aboutvalues, and to pretend that these issues aren’t
values-laden is just to be in denial.”
[CONTINUED FROM P. 113]
[CONTINUED FROM P. 113]
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subscribe.marieclaire.com.114 MARIECLAIRE.COM April 2020