2020-04-01 Marie Claire

(Tina Sui) #1

Globally, they now hold the majority of leadership roles


in corporate responsibility and sustainability divisions.


This can’t be an accident; a growing wealth of research


shows that businesses with more women in leadership


roles more successfully shift focus from maximizing short-


term profits to achieving longer-term goals of growth and


environmental sustainability. And the bigger the com-


pany, the more this can matter. While we often associate


sustainability with hipster startups hawking felt sneakers


and other eco-friendly products, the most impactful


changes are happening precisely where we don’t often


expect them—at massive global corporations.


Sarah Chandler, the senior director of operations and


environmental issues at Apple, is one such corporate


good citizen leading the charge. She knew she wanted to


work for planet Earth as a high schooler in the early ’90s.


Growing up on a maple-syrup farm in western Massa-


chusetts, she saw how the weather affected production.


“I definitely give my upbringing credit for my profes-


sional aspirations,” she says.


Chandler, who holds an MBA from Stanford Univer-


sity, started at Apple as an intern. It was 2006, and


Greenpeace gave Apple a rating of 2.7 out of 10 for sustain-


ability, citing the company’s use of toxic chemicals, poor


recycling program, and lack of transparency. But over the


past decade, under the leadership of CEO Tim Cook,


Apple has righted its course, reducing carbon emissions


by 64 percent—even while the company’s energy use has


tripled. Today, 100 percent of Apple’s operations—from


data centers to offices and retail stores—are powered


solely by renewable energy. And here’s where that ripple


effect kicks in: Chandler and her team have successfully


lobbied 44 of Apple’s suppliers to commit to using 100


percent renewable energy for their Apple load as well.


Still, there’s much work to be done. Apple sent 36.5


million pounds of waste to landfills in 2018, not to


mention the hazardous manufacturing waste landfills


wouldn’t take (which nearly doubled from 2017 to 2018).


Given increasing demand, the company is searching for


innovative ways to minimize this waste. One such project:


a pair of Apple robots (both named Daisy—one in Austin,


the other in the Netherlands) that disassembled and


recycled a million spent iPhones last year. This recycling,


along with the refurbishment of nearly eight million


devices in 2018, helped divert more than 150 million


pounds of materials from landfills. “You can probably


hear the pride in my voice,” says Chandler of the duo.


Like Apple’s Chandler, Google’s sustainability officer,


Kate Brandt, tackled environmental issues early in her


career. In 2014, she was named the United States’ first


federal chief sustainability officer. A year later, Brandt


moved to Google. In D.C., she saw how much of an impact


she could have in the private sector. Auspiciously, on her


first day on the job in 2015, Google joined with President


Obama and other businesses to launch the American


Business Act on Climate Pledge, a commitment to sup-


port the larger Paris Climate Agreement’s goals for a low-


carbon future, which Brandt had worked on at the White


House. Google has been carbon neutral in its operations—


using as much renewable energy as possible and purchas-


ing carbon offsets to counter the rest—since 2007. But


those offsets don’t technically negate the massive amount


of energy needed to power an estimated 5.5 billion Google


searches each day and over 500 hours of YouTube video


uploads every minute. No wonder one of Brandt’s most


urgent initiatives at Google has been to drive a “circular


economy” that eliminates waste and pollution through


the use of renewable materials across the company’s op-


erations. “Our whole economy since the industrial revolu-


tion has been built on this notion of taking something


out of the ground, manufacturing it into a product, and


eventually throwing it away,” she says. That model won’t


serve the future, so Google now resells millions of used


components, helping to save the company millions of


dollars and keeping materials out of landfills.


Brandt’s strategy is not just to build sustainability into


the company’s internal practices and products but also


to enable the public to make sustainable-living choices


with tools like Google Maps and Project Sunroof. “There’s


a huge sense of urgency. Science tells us we have 10 more


years to turn this all around,” says Brandt, citing a 2018


United Nations report on climate change. That urgency


grows more acute with every environmental protection


the Trump administration rescinds—from drilling and


emissions regulations to energy-efficiency standards.


Google and Apple took a stand in 2017, soon after


President Trump signaled his intention to withdraw the


United States from the Paris Climate Agreement. Along


with leaders from nearly 4,000 public and private entities,


they signed the “We Are Still In” Declaration, vowing a


global effort to hold warming to under 2 degrees Celsius,


with or without federal support.


Amazon’s CEO, Jeff Bezos, also signed on. Last fall,


possibly under pressure from nearly 2,000 workers unit-


ed as Amazon Employees for Climate Justice, he commit-


ted to a plan to meet the Paris agreement goals—10 years


ahead of schedule. And in February, Bezos announced he


would be dedicating $10 billion of his personal wealth to


addressing the climate crisis. A key player in the develop-


ment and execution of the Climate Pledge, which com-


mits the company to reaching net-zero carbon through


innovations and investments by 2040, was Kara Hurst,


Amazon’s head of worldwide sustainability.


“I completely geek out on solving this challenge,” says


Hurst, a former CEO of the Sustainability Consortium.


“In small organizations, you don’t have dissimilar prob-


lems, but the scale of the impact of your decisions may


be much less.” Hurst is helping Amazon—a company


widely criticized for adding congestion and heat-trapping


gases to our roads and skies and filling landfills with


shipping materials—to solve challenges including how to


choose the best ways to save energy and resources. With


little time to waste to meet such ambitious goals, Hurst’s


team has pushed such initiatives as the purchase of


100,000 electric delivery vans. The company also launched


a lightweight recyclable padded mailer, helping eliminate


the equivalent of more than 100 billion shipping boxes.


Hurst’s goal is not only to help Amazon become green-


er but also to share the tenets of its success with its many


thousands of vendors. “If Amazon can’t mechanize a strat-


egy for others along the line to replicate,” says Hurst, “it


stops with us. And that’s not a success.”


April 2020 MARIECLAIRE.COM 49


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