Wear
Your
Flowers,
Then
Plant
Them
Function is in
bloom at London-
based perfume
house Floral Street.
When selecting the
packaging, founder
Michelle Feeney
decided to align her
brand with her
own environmental
consciousness.
The glass bottles are
recyclable, and
rather than being
packaged in typical
boxes that don’t
break down, each
petal-powered 50mL
fragrance comes
in a pulp carton
that’s 100 percent
compostable and
biodegradable.
You don’t have to
bury it, though;
the carton can be
repurposed as a
seed tray for herbs
or plants, should
you decide to grow
a modest garden
of your own.
A Better Product Purge
Those tapped-out bottles cluttering your bathroom are signs of money well spent. But
some personal-care items can be tough to recycle due to the mixed materials that make up
their packaging, like removable caps and pumps. As a result, many consumers end up
recycling incorrectly, if at all. Garnier’s beauty recycling program with TerraCycle helps you
toss your faves the right way: Sign up to download collection and shipping materials,
send in your empties, and contribute funds to the school or nonprofit of your choice. And
as of January 2020, all Fructis shampoos and conditioners are bottled in 100 percent
postconsumer recycled materials, which will make living a greener lifestyle even simpler.
Shampoo With Serious Clout
If there was ever a reliable authority on botanical ingredients, it’s the Royal Botanical Gardens, Kew in London.
The 260-year-old site is home to more than 50,000 varieties of plants, flowers, trees, and fungi, all studied
and cared for in an effort to preserve the planet’s biodiversity. Herbal Essences has partnered with the gardens
to promote ingredient transparency and to assure consumers that it is sourcing its materials ethically. For
every product in the brand’s Bio:Renew line, scientists at the gardens identify the ingredients and confirm they
were harvested from sustainable suppliers around the world. Its newest haircare line to go through this rigorous
process? The Sulfate Free Potent Aloe collection, which sources its strand-nurturing aloe vera from Mexico.
74 MARIECLAIRE.COM April 2020
BE AU T Y
GARNIER FRUCTIS Smoothing Treat Shampoo + Avocado Extract, $8.
FLORAL STREET Wild Vanilla
Orchid Eau de Parfum, $60.HERBAL
ESSENCES
Sulfate Free
Potent Aloe +
Eucalyptus
Conditioner, $6.