2020-04-01 Allure

IT WAS A

PRETTY

PACKAGE.

Then it turned up in our

pockets, and our bags, and our

kitchens, and our oceans,

and our stomachs. But clearly

that wasn’t enough to

bother us because we bought

some more today. A new,

waste-enlightened world has

set its sights on eradicating all

of that endless packaging.

But the beauty industry is built

on plastic bottles, metal tubes,

and cellophane wrapping.

So the question remains:

Where does it go from here?

PHOTOGRAPHED BY THE VOORHES