Financial Times Europe - 20.03.2020

(lily) #1
Friday 20 March 2020 ★ FINANCIAL TIMES 7

F T B I G R E A D. ASIAN MANUFACTURING


Across the world, more and more people are stuck at home, working, gaming or watching TV. But much of


this technology is built with South Korean components now exposed to major supply chain disruptions.


ByJuneYoon


Each day of lost production equates to
delays passed along the global supply
chain. Due to the high cost and time
involved in set-up, chip facilities cannot
be relocated like smartphone assembly
plants. Each semiconductor fabrication
line costs as much as $3bn to build.
There are over 20 lines running in
Gyeonggi province, with hundreds of
suppliers located nearby.
These small and medium-sized com-
panies pose yet another risk. They are
especially vulnerable to a disruption in
orders. In a prolonged shutdown, many
suppliers would run out of cash within
months. Their own plants are also at
risk from the impact of coronavirus.
Structural changes that separate pro-
duction, testing and packaging mean
the chips go through many more hands,
adding to the risk of infection.
For the smartphone makers there is
little respite. Demand for OLED smart-
phone screens grew sixfold in the
second half of last year as the market
shifted from traditional LCD screens to
new smartphones. As for TVs, the years
that Olympic Games are held have tradi-
tionally seen bumper sales. Notwith-
standing doubts over whether the
Tokyo games will go ahead, a shortage is
still likely. Any capacity boost from a
new plant in the southern Chinese city
of Guangzhou — which has been delayed
by more than half a year by technical
problems — will not come in time.
Diversifying production geographi-
cally offers little relief. More than 120
countries have placed travel restrictions
on passengers entering from South
Korea.
Following the temporary closure of its
Gumi plant last month, Samsung moved
half its smartphone production, or
150m phones, to Vietnam. But more
than 700 Samsung engineers will be
needed to re-programme plant specifi-
cations to produce its latest models in
the south-east Asian country.
Even then they need parts made in
South Korea such as the OLED panels to
attach them to smartphone circuits, so
quarantines are expected to cause pro-
duction delays.
Adding to the logistical nightmare,
airlines have suspended more than 80
per cent of their flights in and out of
South Korea, having an impact on deliv-
eries to assembly plants and finished
products to customers. Some are being
shipped by sea to avoid additional con-
trols on flights. Raw material imports to
Korea are also subject to delays, further
reducing output and meaning higher
prices and longer delivery times.
As the number of coronavirus cases
worldwide continues to grow, labour
and raw material shortages could
worsen. Supply constraints resulting
from the past two months of disruption
in Asia are only now trickling through to
the rest of the supply chain.
For consumers around the world, that
may mean month-long delays in fixing a
cracked smartphone screen, stalled
shipments of new models and TVs and
later launches of new 5G versions. Price
rises, as manufacturers across the
supply chain deal with shortages,
appear inevitable.
For big tech companies, whether
through a shortage of parts, a lack of
finished products to meet demand or a
rise in component prices, margins will
be squeezed. Smaller companies, lack-
ing volume, stand to lose out in the
scramble for scarce capacity. The bigger
challenge for both will be dealing with
an impending demand shock at the
same time.
As production and supply start to
normalise, a pullback in consumption
and closed businesses — the result of the
global downturn the virus outbreak is
threatening — will weigh on demand.
The US has warned that the impact of
the outbreak might last beyond August.
That could translate into prolonged
travel restrictions, lengthy quarantines
and a plunge in consumption and
demand for consumer tech. Those
effects could last well into next year.
The depth and complexity of the
global tech supply chain mean the full
impact of disruptions will be far deeper
than expected and highly unpredicta-
ble. For now, the best consumers can do
is to be careful not to drop their
smartphones.

A


20-minute drive from the
South Korean city of Daegu
sits the Gumi Industrial
Complex. Home to more
than 2,600 companies and
production plants, it looks like any
manufacturing hub in a small quiet
town. But over the past two decades its
global importance has grown almost
unnoticed as Apple and its rivals in Asia
have concentrated production of vital
components — for everything from
smartphones to TVs, and the drivers of
cloud computing — in the area.
Coronavirus is now exposing how
risky that strategy was and how
vulnerable the smartphone supply
chain is: Daegu is at the centre of the
South Korean outbreak of the pan-
demic, with 85 per cent of the country’s
8,565 cases.
Samsung Electronics and L G Elec-
tronics, central to South Korea’s postwar
economic miracle, are the world’s larg-
est suppliers of memory chips, organic
light emitting diode (OLED) displays
and camera modules. Production of
these essential components is concen-
trated in a handful of locations around
Gumi and the Seoul suburbs.
For consumers, tightening supply of
iPhone and iPads is already a problem,
as the outbreak disrupted production in
China. Retailers and mobile operators in
the US and Europe are running low for
some models. iPads are selling out as
schools turn to e-learning. Apple has
closed all its stores outside China and
cut quarterly revenue forecasts. Back-

logs in delivery of Samsung and Huawei
smartphones have lengthened. Yet
some in the industry are already pre-
dicting a demand shock as the expected
global downturn hits sales.
China, where the bulk of the world’s
consumer electronics are assembled,
has experienced a decline in infections
since the first outbreak in the city of
Wuhan in December and factories are
slowly returning to work. Yet, even after
those operations get back to normal,
tech shortages may worsen. China is
highly reliant for critical parts on South
Korea and the outbreak there is more
recent, which means disruption could
drag on for longer.
“If supply chain outages persist, this
could disrupt Samsung and LG Elec-
tronics’ overseas plants, including the
ones in Vietnam,” says S&P Global. A
shortage of raw materials, tighter trans-
port restrictions and production line
closures could all add further delays for
manufacturers.

Vulnerable phones
Smartphones are especially vulnerable.
Virtually all the screens in high-end ver-
sions are produced by Samsung and LG.
Apple relies on the two companies to
supply all its OLED smartphone panels
used in the iPhone X and the iPhone 11
Pro models.
The two electronics groups use the
same displays in their own smart-
phones. Huawei’s high-end models use
Samsung panels. Google Pixel phones,
iPhone camera modules and Apple
Watch screens are made by LG.
Between them Samsung and LG pro-
duced over 94 per cent of smartphone
OLED displays in the last quarter to the
end of December, according to IHS
Markit data.
The companies’ presence in the living
room is no less dominant, Sony, Bang &
Olufsen, Panasonic and P hilips’ OLED
TVs incorporate LG panels. It is the only
significant producer of these displays
globally, producing almost 3m a year.
And in the office, Dell and A mazon, the
world’s largest cloud services busi-
nesses, rely on Samsung chips for their
computers and servers.
Almost three-quarters of the world’s
Dram memory chips — without which
consumers would not have smart-
phones, computers or internet servers
— are made by Samsung and local rival
SK Hynix.
The impact of a shortage that ripples
downstream would be extensive,
including supply constraints and price
increases. Plants across the country had
been running at full capacity at the start
of this year.
The combination of just-in-time sup-
ply chains and a complex chipmaking
process that takes up to six months
makes any swift ramp-up difficult. Ana-
lysts expect demand for the companies’
server chips, OLED screens and TV pan-
els and wireless earphones to exceed
supply by an average of 30 per cent in
March.
“Whether it is due to the supply or
demand shocks, manufacturers will see

tiny chips, are made daily in this area,
which saw a sharp rise in infections last
week. Thousands of employees at the
companies have been quarantined.
Chips are at the centre of the global tech
supply chain and 80 per cent of Korean
memory chip exports were shipped to
assembly plants in China last year. Tai-
wan, Japan and Vietnam also rely on
Korea. Any break in production would
stall work at thousands of plants across
the region.

Choking supply
Complicating the situation is a growth in
the use of technology dependent on
Korean components, even as it threat-
ens to choke off supply. Across the
world, coronavirus has meant more and
more people are stuck at home, work-
ing, gaming, shopping or watching TV
online. Data centres are struggling to
cope with surging traffic. The price of
server chips rose 10 per cent in Febru-
ary, the biggest increase in three years.

That leap in price reflects the market
expectation of supply disruptions as
cases of coronavirus increase in South
Korea. Samsung and SK Hynix have
started redeploying their mobile phone
chip production capacity to churn out
more server microprocessors. Orders
have exceeded supply by more than a
fifth since January. The timing could not
be worse. A costly pile-up of inventory
last year, due in part to oversupply amid
a cyclical downturn in demand and dis-
ruptions caused by the US-China trade
war, pushed chip prices down, but by
December Korea’s semiconductors
inventory-to-shipment ratio was at its
lowest in more than a decade.
The situation left little room for any
disruptions this year. Chip fabrication
plants require 24-hour operations. Any
disruption can cause errors for the day’s
batch of silicon sheet wafers. After a
shutdown caused by coronavirus it
would take days for production to get
back up to speed. A stoppage equivalent
to a week’s output could reduce operat-
ing profits by more than $400m within
three divisions of Samsung that produce
the chips or depend on them, S&P Glo-
bal data suggest.

Memory chip prices will rise
after S Korea's supply chain
problems ...
Annual  change in average selling price
















Server
DRAM

Solid state
memory

Overall
DRAM

Flash
memory

Q  Forecast

Source: Trendforce

... while smartphone and
laptop production will be
down on 2019
Annual  change

-


-


-


-


-


-





Notebook
computers

Smartphones

Q  forecast

the effects of the outbreak well through
the rest of this year,” says Hyun Bae at
Samsung Securities.

Digital dependence
The world’s digital economy has
become dependent on the Gumi Indus-
trial Complex, a place few in the west
h a v e h e a r d o f b u t w h i c h i s
critical to 21st century supply chains.
The only time it made international
headlines was in 1995, when Samsung
chairman Lee Kun-Hee ordered
1 50,000 phones made in Gumi to be
burnt and bulldozed when some were
found to be faulty.
It is here that Samsung makes its pre-
mium line of phones, including the Gal-
axy S20 and Note 10; its smartphone
business accounts for 47 per cent, or
$86.3bn, of total revenues. LG’s display
factories are nearby. A concentrated
production base offers the prospect of
better quality control. The Samsung and
LG factories have benefited from being
close to their suppliers. Most employees
live in corporate housing in the complex
or nearby.
Unfortunately, workers also flock to
Gumi from nearby Daegu — the south-
ern city of 2.4m people which was the
site of the country’s worst coronavirus
outbreak as a result of cases related to a
religious sect. Samsung’s smartphone
plant shut down twice in February, after
four cases of infection. LG subsidiaries
LG Display and LG Innotek also tempo-
rarily closed plants making displays and
camera modules. Samsung has been
forced to temporarily move some pro-
duction to Vietnam.
Display panel plants are designed to
run 24 hours a day, seven days a week. If
external pollutants enter the produc-
tion cleanroom, continuous operations
are halted for up to three days. Getting
back up to full speed, including
re-establishing all production settings,
can take up to a week. Samsung typi-
cally makes more than 400,000 sheets
of OLED display panels a month. Each
sheet is cut to fit about 200 smart-
phones, enough for as many as 110m
handsets. Cutting supply by just one
week translates to a delay in more than
20m devices. That delay is passed down
a supply chain which, in obedience to
the principles of lean manufacturing,
carries little surplus stock.
Other locations such as Gyeonggi
province — the area around the capital,
Seoul — are not exempt. Chip produc-
tion for Samsung and SK Hynix is con-
centrated in this area. Some 5.2m
wafers, which are cut into hundreds of

Few in the west have


heard of Gumi Industrial


Complex, a place critical


to the 21st century digital


supply chain


‘Whether it is due to the


supply or demand shock,


manufacturers will see


the effects of the outbreak


for the rest of the year’


Coronavirus


and your


smartphone


Plants at the Gumi Industrial Complex were temporarily closed this month
after reports of cases of coronavirus among workers— Seung-il Ryu/NurPhoto via Getty Images

km

Gumi
Daegu

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S KOREA


N KOREA

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In depth


MARCH 20 2020 Section:Features Time: 19/3/2020 - 18: 25 User: alistair.hayes Page Name: BIG PAGE, Part,Page,Edition: USA, 7, 1

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