Apple Magazine - Issue 390 (2019-04-19)

NBC Universal and the LA Olympics are going

into business together, combining to package

commercial time on all the network’s platforms

with opportunities to sponsor the American

team through 2028.

The deal is for contracts covering 2021 through

2028, the year the Summer Games return to the

United States for the first time in 32 years.

NBC paid $7.75 billion for rights to broadcast the

Olympics from 2022 through 2032, while the

group organizing the 2028 Los Angeles Games

has taken over the U.S. Olympic Committee’s

marketing arm through those Olympics.

LA 2028 chairman Casey Wasserman said the

new arrangement provides “simplicity and

clarity and consistency in a market that provides

very little of it in any medium.”

Part of LA 2028`s agreement with the USOC

was that it would provide the federation $488

million from 2021 through 2028 in exchange for

NBC, LA 2028 TO COMBINE TO SELL SPONSORSHIPS, AD TIME