2019-06-01_Mollie_Makes

L

ookatGudrun

Sjödén’sstunning

collections,andit’s

clearhertravels

havegreatly

inf luencedhercreativity.

Everywhereshegoes,she

collectsinspirationand

stories,readytosharethem

withherloyalandgrowing

bandofcustomers.

Forhernewsummer

collection,it wasthepretty

islandofMallorcathat

sparkedherimagination.

A landofvibrantblueand

vividgreen,it’sdottedwith

tropicalf lowersandthe

spiky,sculpturalshapesof

cactusplants.Andjustlike

Gudrun’sdesigns,there’s

brilliantcoloureverywhere.

Thecollectionalsocelebrates

theboldandsurrealist world

ofartistJoanMiró.

DelveintoGudrun’sMay

capsulecollectionandyou’ll

findmoremutedcolours.

Butthegorgeousf lowing

shapesandexuberant

patternsthathavebecome

her trademark are still there.

CLOTHESWITHA CONSCIENCE

MostimportantlyforGudrun,

thisis Scandinaviandesign

witha greensoul.

Sustainabilityrunsthrough

everyfibreofherclothes,

withcreationsmadefrom

organiccotton,linenand

lyocell–andonlymade

bysupplierswhomeet her

highstandards.

Whilemanyhighstreet

brandsarechurningout

clotheslikethere’sno

tomorrow,Gudrunis

committedto‘slowfashion’.

Sohercomfortableand

highlywearableclothesare

designedtostandthetestof

time,aswellas help protect

the planet.

PACKEDWITHVIBRANTCOLOURANDEXOTICPRINTS,THE

NEW COLLECTIONBYGUDRUNSJÖDÉNISA PURE

CELEBRATION OF SUMMER

DISCOVERTHENEWCOLLECTIONSATGUDRUNSJODEN.COM

ORVISITTHEBEAUTIFULLONDONCONCEPTSTORE

AT 65–67 MONMOUTH STREET WC2H 9DG

Colour crush

ADVERTISEMENT FEATURE

“MytriptoMallorca

sowedtheseedsforthe

summercollection.

Somanyartistshave

livedandworkedhere.

It filledmewith

inspiration.”GUDRUN SJÖDÉN

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