Chapter 5 Communication and Culture 135
work, ideas that affect communication within and between generations (Howe
& Strauss, 1992). For example, Americans who lived through the Second World
War share common memories (the bombing of Pearl Harbor, military experi-
ence, home-front rationing) that have shaped their worldviews in somewhat
similar—though not identical—ways. This shared experience affects how they
communicate, as shown in Table 5.2.
Similarly, the interplay between our sex and our gender exerts a powerful
influence on our communication. Sex refers to the biological characteristics (that
is, reproductive organs) that make us male or female, whereas gender refers to
the behavioral and cultural traits assigned to our sex; it is determined by the way
members of a particular culture define notions of masculinity and femininity
(Wood, 2008, 2011). Recall from Chapter 3, for example, that we can use dif-
ferences in our language styles to express differences in gender identity (Tannen,
2009, 2010).
So, are we destined to live our lives bound by the communication norms
and expectations for our sex or gender, our generation, our profession, our
hobbies, and our other co-cultures? Hardly. Recall the concept of behavioral
flexibility discussed in Chapter 1. This concept notes that competent communi-
cators adapt their communication skills to a variety of life situations. There are
contexts and relationships that call for individuals of both sexes to adhere to a
more feminine mode of communication (for example, comforting a distraught
What do you consider to be
your group memberships
and allegiances? What type
of impact, if any, do you think
these memberships have on
your communication?
AND YOU?
Generation
Unique co-cultures, changing in
importance in different situations
Ethnicity
Technology Gender
Socioeconomicstatus Race
Geography Career
Interests/hobbies Politics
Religion
Sexual
orientation
The Cultural Context
Co-cultures
Baby
boomer
French,
English,
German,
Irish
tech-challengedAdmittedly Female
million/yr$15-50 Caucasian
Actress/talk-
show host
Born in Louisiana/
lives in California
Leans
Democratic
Animal rights/
tennis
Non-
Lesbian practicing
FIGURE 5.3
THE MULTIFACETED
NATURE OF CO-CULTURES