Real Communication An Introduction

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chapter 2 Perceiving the Self and Others 35
Perception: Making Sense of Your World 36
Schemas: Organizing Perceptions 37
Attributions: Interpreting Your Perceptions 39
Improving Your Perceptions 40
Perception in a Diverse World 41
The Cultural Context 41
Communication Across Cultures: Perceptions of Hair Color: A Gray Area 42
Perceptual Barriers 43
Cognitions About Ourselves 45
What About You? Need for Cognition Scale 46
Self-Concept: Who You Think You Are 47
Self-Esteem: How You Feel About Yourself 48
Evaluating Communication Ethics: Ethics and the Self-Concept 49
Self-Efficacy: Assessing Your Own Abilities 49
Assessing Our Perceptions of Self 51
Real Communicator: Lisa M. Turay, CSJ 52
Behavior: Managing Our Identities 54
Self-Presentation 55
Self-Disclosure 57
Technology: Managing the Self and Perceptions 58
Wired for Communication: Avatars: Virtual Personas and Perception 59
REAL REFERENCE: A Study Tool 63

For videos and LearningCurve quizzing within LaunchPad, go to bedfordstmartins.com/realcomm

chapter 3 Verbal Communication 65
The Nature of Language 66
Language Is Symbolic 66
Thought Informs Language 66
Language Is Ruled by Grammar 67
Language Is Bound by Context 68
The Functions of Language 68
Using Language as a Means of Control 69
Using Language to Share Information 69
Using Language to Express Feelings 70
Using Language to Express Creativity 71
Using Language as Ritual 71
Language and Meaning 71
Words Have Multiple Meanings 72

Contents

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