Real Communication An Introduction

xxviii

Public Speaking 333

chapter 12 Preparing and Researching Presentations 335

The Power of Public Speaking 336

Clarifying the General Purpose of Your Speech 337

Informative Speeches 337

Persuasive Speeches 339

Special-Occasion Speeches 340

Analyzing Your Audience 341

Considering Audience Expectations and Situational Factors 342

Considering Audience Demographics and Psychographics 342

Anticipating Your Audience’s Response 344

What About You? Assessing Your Audience Analysis 345

Real Communicator: Matt Schermerhorn 347

Choosing Your Topic 347

Finding a Topic That Intrigues You 348

Brainstorming and Clustering 348

Narrowing Your Topic 349

Determining the Specific Purpose of Your Speech 350

Developing a Thesis Statement 350

Researching the Topic 351

Types of Information to Consider 352

Communication Across Cultures: No Longer a Victim 353

Researching Supporting Material 354

Wired for Communication: The Library in the Sky 356

Evaluating Supporting Material 357

Ethical Speaking: Taking Responsibility for Your Speech 359

Recognizing Plagiarism 359

Taking Accurate Notes 359

Evaluating Communication Ethics: Didn’t I Already Say That? 360

Speaking Ethically and Responsibly 362

REAL REFERENCE: A Study Tool 365

For videos and LearningCurve quizzing within LaunchPad, go to bedfordstmartins.com/realcomm

PART FOUR

Contents

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