Real Communication An Introduction

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chapter 13 Organizing, Writing, and Outlining Presentations 367

Organizing Your Speech Points 368

Identifying Your Main Points 368

Supporting Your Main Points 369

Arranging Your Points 370

Evaluating Communication Ethics: The Ethics of Using

Research 372

Connecting Your Points 373

Communication Across Cultures: Evidence, Popular Culture, and the

“CSI Effect” 374

Using Language That Works 375

Respect Your Audience 376

Keep It Simple 376

Use Vivid Language 377

Incorporate Repetition, Allusion, and Comparisons 377

Writing a Strong Introduction 379

Capture Your Audience’s Attention 379

Introduce Your Purpose and Thesis 382

Preview Your Main Points 382

Connect with Your Audience 382

Writing a Strong Conclusion 383

Signal the End 383

Reinforce Your Topic, Purpose, and Main Points 383

Make an Impact 383

Real Communicator: Chad Ludwig 384

Challenge the Audience to Respond 385

Outlining Your Speech 386

Wired for Communication: Bullets on the Brain 386

Essentials of Outlining 387

Styles of Outlines 390

From Preparation Outline to Speaking Outline 391

What About You? Assessing Your Outlining Skills 392

REAL REFERENCE: A Study Tool 401

For videos and LearningCurve quizzing within LaunchPad, go to bedfordstmartins.com/realcomm

Contents

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