Real Communication An Introduction

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Objects and Phenomena 438

Events 438

Evaluating Communication Ethics: Ulterior Motives 439

Processes 440

Concepts 440

Issues 440

Plans and Policies 441

Approaches to Conveying Information 442

Description 442

Demonstration 442

Wired for Communication: Talk Amongst Yourselves 443

Definition 444

Explanation 445

Communication Across Cultures: Let’s Talk About Sex 446

Guidelines for Informative Speeches 447

Create Information Hunger 447

Work Your Topic 448

Make It Easy 449

Real Communicator: K. C. Ellis 452

REAL REFERENCE: A Study Tool 463

For videos and LearningCurve quizzing within LaunchPad, go to bedfordstmartins.com/realcomm

chapter 16 Persuasive Speaking 465

The Goals of Persuasive Speaking 466

Developing a Persuasive Topic and Thesis 467

Propositions of Fact 467

What About You? Persuasion Resistance Scale 468

Propositions of Value 469

Propositions of Policy 469

Persuading Your Audience 470

Understanding Your Audience’s Disposition 470

Understanding Your Audience’s Needs 473

Understanding What Is Relevant to Your Audience 474

Wired for Communication: Interactive Advertising: Persuasion for a

Millennial Audience 475

Strategies for Persuasive Speaking 476

Evaluating Communication Ethics: Emotional

Punch or Sucker Punch? 477

Ethos 477

Contents

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