Real Communication An Introduction

xxxiii

What About You? How Well Do You Interview? 525

REAL REFERENCE: A Study Tool 529

For videos and LearningCurve quizzing within LaunchPad, go to bedfordstmartins.com/realcomm

appendix B Understanding Mass and Mediated Communication 531

The Nature of Media 532

Defining Mass and Mediated Communication 532

The Pervasiveness of Media 533

Understanding Mass Media Messages 534

The Business of Media 534

Evaluating Communication Ethics: Music Piracy 536

Free Speech and Media Bias 538

Communication Across Cultures: The Bechdel Test 540

Effects of Mass Media 542

Selectivity and the Active Audience 542

Influences on Attitudes and Behaviors 544

Converging Media Technologies 546

Democratic and Social Participation 546

Wired for Communication: New Life on the Internet? 547

Barriers to Participation 548

Becoming a More Mindful Media Consumer 550

Monitor Your Media Use and Exposure 550

Consider the Source of Media Messages 550

Be Aware of Media Effects 550

Understand the Grammar of Media 550

Real Communicator: Carly Gilleland 551

What About You? Are You Dependent on the Internet? 552

Actively Evaluate Media Messages 553

REAL REFERENCE: A Study Tool 555

For videos and LearningCurve quizzing within LaunchPad, go to bedfordstmartins.com/realcomm

Glossary G-1

References R-1

Acknowlegments R-36

Index I-1

More Media Last book page

Contents

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