Real Communication An Introduction

Appendix B   Understanding Mass and Mediated Communication^553

Actively Evaluate Media Messages

Putting together all of the previously mentioned skills, you can then critically

evaluate media messages and become a more competent participant in mass

communication. Ask yourself what was great about a television episode (was it

insightful, clever, funny, or moving?) and what was poor (unbelievable, unreal-

istic, or clichéd?). Consider carefully what underlying themes or values are being

presented in your entertainment and news content. Are these consistent with

your own values? Should they be? Might these images be suggesting that you

compromise your morals or engage in unhealthy behavior?

Take time to think critically about the messages you send as well as those

you receive. Be mindful when posting on Facebook or Twitter: Are you respect-

ing the privacy of others when you tag them in photos? Are the messages in your

status updates appropriate? Is it fair to re-tweet an embarrassing post that the au-

thor might regret having written? Remember, as both a consumer and a producer

of media messages, it’s up to you to communicate competently and ethically.

THE DAILY SHOW

explores current events with

satirical news segments and

humorous interviews. AP Photo/

Rob Bennett, Mayor’s Press Office

Abigail’s Multimedia Family

At the beginning of this chapter, we talked about teenager

Abigail and the many types of mass and mediated communication

that she and her family use in a single day, much of it at the

same time. Consider Abigail’s media experiences in light of what

you’ve learned in this chapter.

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