38 Part 1 Basic Communication Processes
Challenges with Schemas
and Perception
To send and receive messages that are effective and appropriate, you must be able
to process information in a way that not only makes sense to you but that also
is accurately perceived by others. Schemas can help you do all of this. However,
sometimes schemas can make you a less perceptive communicator; they may
cloud your judgment or cause you to rely on stereotypes (discussed later in this
chapter) or misinformation. Communication researchers note that schemas pres-
ent several challenges to competent communication.
c Mindlessness. Schemas may make you a less critical processor of informa-
tion by producing a state of mindlessness, during which you process
information passively. Mindlessness helps you handle some transactions
automatically; for example, you don’t have to consciously think about
how to place an order every time you go to a restaurant. But mindlessness
can create problems, too—including reduced cognitive activity (you have
fewer thoughts), inaccurate recall (you can’t remember simple things), and
uncritical evaluation (you don’t question wrong or incomplete information)
(Roloff, 1980). The remedy for mindlessness is to pay attention to your
schemas, a process called mindfulness. Mindfulness involves being aware
of yourself and tuning out distractions to focus; it has a variety of benefits
from higher test scores to reduced public speaking anxiety (Huston, 2010;
Jacobs, 2013).
c Selective perception. Whereas mindlessness is passive, selective perception—
that is, biased perception—constitutes active thought. If you listen
to testimony at a trial, you may notice that one witness will remem-
ber the exact time of the accident while another will describe the
color and make of the cars involved. They both saw the same acci-
dent but remembered different parts. Additionally, we often selectively
pay attention to the information that is consistent with our schemas.
In our speed-dating example, Adam hears what Irina says, how she says
Wants
to be the more
professionally
“successful” one
in the
relationship
Secretly
enjoys
romantic
comedies
Prefers to
be in a
committed
relationship
over dating
Admires
parents’
marriage as
model of
relationships
“Artsy”
girlfriend was
really
annoying
FIGURE 2.1
ADAM’S SCHEMA
ABOUT DATING AND
RELATIONSHIPSOur
schemas affect our communi-
cation and our relationships.
Here is Adam’s schema for
dating and relationships, rep-
resented as a box containing
pieces of information from
various sources in his life.
CONNECT
If you’ve ever found your-
self saying “Uh-huh” at the
wrong time because you
weren’t paying attention
during a conversation, you
know that listening and
mindlessness are a bad
combination. In Chapter 6,
you learn that competent
listening involves being an
active, rather than passive,
participant in your com-
munication situations and
requires you to make con-
scious choices to decode
messages.