62 Part 1 Basic Communication Processes
Hispanic lesbian scientist) affect your perception of yourself as well as others’
perceptions of you?- Watch some television programming or flip through a magazine that is typically
geared toward a particular group. Pay close attention to the advertisements you
see. Are they geared toward the groups that are expected to be watching the
programming? If so, do you see instances in which the commercials allow for
flexibility and mindfulness (for example, any advertising geared toward women
during football games)? If you are a member of the group being targeted during
such programming, do you find yourself more or less persuaded by the message
based on stereotypes about your group?