9. BERT (Bidirectional Encoder Representations from
Transformers)
October 25 , 2019.
According to Google this update will affect complicated search queries that
dependoncontext.
The BERT algorithm (Bidirectional Encoder Representations from
Transformers) is a deep learning algorithm related to natural language
processing. It helps a machine to understand what words in a sentence mean,
but with all the nuances of context.Google’s BERT Update improves how
Google understands search queries. BERT analyzes search queries, not web
pages. However, as Dawn said, on page SEO becomes more important in
terms ofusingwordsin preciseways.Sloppy contentmaynotbe helpedbythe
GoogleBERTupdate.